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Winning Web Design
(The Seven Secrets of Highly Successful Websites)
Secret #1: Focus
The more focused a website is, the more successful it is likely to be. If you try to be everything to everybody, you
end up being nothing to nobody. Instead, offer a specific product, selection, service or proposition, tailored and
targeted to a specific identifiable market segment. If you have diverse offerings, promote them using separate domains
and individually-focused websites.
Secret #2: Differentiation
Differentiators are the unique selling propositions that distinguish your offerings from those of the competition.
The most compelling differentiator is to be the only or exclusive source for a valuable commodity. Next come
superlatives, like Best, Highest, Most Popular or Number One. Then comparatives,
like Better, Faster, Higher or Lower.
Price-based differentiation is the least compelling, and most difficult to maintain.
Secret #3: Persuasiveness
Persuasive websites offer valuable propositions with compelling differentiators that convince a visitor to answer their
call-to-action, which is typically an invitation to click, call or come by. Persuading qualified traffic to become a
prospect, client, customer or convert is the essence of web marketing. Every aspect of your website has an impact on
persuasiveness, and the highest conversion rates are attained by effectively matching message and medium to market.
Secret #4: Professionalism
In cyberspace, your website is your business, and the impression it makes when visitors first click through can make
a small business look Fortune 500 ... or a global enterprise look like a spam merchant. The only way to get a
professionally-designed website is to hire a web design professional who understands that business websites must
not only look good but also rank high and get conversions. If you use some teenager or template to do-it-yourself
in a day, the end result will likely do your business more harm than good.
Secret #5: Compliance
A primary concern of all website owners should be to have a website that promotes their products and services to
all
potential customers. Websites with coding errors or pages that can only be viewed properly on selected browsers will
frustrate visitors and limit sales opportunities. Validated
W3C standards compliance
assures that you are maximizing all potential returns on your website investment.
Secret #6: Links
A link is a selectable connection between one web page and another. Links are what makes the World Wide Web a web!
Both the quantity and quality of links, especially incoming links, can have a significant impact on the search engine
rankings, traffic and overall success of a website. The best incoming links to have are those served up in the first
20 positions of search engine results. Other link sources include online directories, reciprocal links or link exchange
programs, online media publicity, and links from complementary websites.
Secret #7: Positioning
Having all the attributes above won't count for much ... unless you combine them with Pervasive Positioning™.
The bottom line is this:
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99% of Internet surfers use search engines to find what they need online.
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97% of all that traffic is captured by the first 20 listings on any search.
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95% of our clients hold Top 20 Positions on major search engines.
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75% of our clients hold Number 1 Rankings on major search engines!
Can we get one for you?
click here for more
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