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Greetings!
Successful web marketing requires persuasive
messaging, professional presentation, and
pervasive positioning. Our monthly newsletters will give
you no-nonsense tips on how to achieve all three.
This issue is dedicated to gifted Miami wedding,
commercial, event and portrait photographer Will Tirado
of PhotographerMiami.com (305-271-4253).
Big Bucks ... But No Bang
Being listed in an online directory like
FindLaw.com can cost a law firm over one thousand
dollars a month. And what do they get in return? . . .
The online directory takes part of their money and buys
sponsored (pay-per-click) ad space on major search
engines, hoping prospective clients will click their ad
and then select one of their listed firms. . . . And how
does
that work? We conducted this experiment on 11
October 2003:
Suppose you wanted to use Google to find a
personal injury lawyer in Miami Florida: You might run a
search on "personal injury lawyer miami", right? Well we
did, and FindLaw was nowhere to be found on the first
page of results. Too bad for the Miami personal injury
lawyers listed in FindLaw. . . . Suppose, on the other
hand, we simply searched Google for a "miami lawyer".
We did, and FindLaw's sponsored ad topped the first
page. We clicked the ad, and what happened then?
We had to start our search all over again! This time
however, we are not searching all attorneys, just those
listed in FindLaw. We click to select "Miami / Florida /
Personal Injury", and then click "Search". Finally, we
arrive at a page with about 30 Miami personal injury law
firms to choose from.
So what do we learn from all this?
First of all, if we searched Google for "personal injury
lawyer miami", our first click took us to a page with
attorneys to choose from. To get there using FindLaw
required four times the effort. . . . Secondly, there are
more lawyers listed in Google than there are in FindLaw.
And if we know that, why would we restrict our choices
by using FindLaw in the first place? . . . Finally, the law
firms listed in FindLaw paid big bucks to have a 1 in 30
chance at getting a click-through 3 levels down from
the start of the search. Alternatively, the law firms
running their own sponsored ad had a better than 1 in
20 chance of getting a level 1 click-through that might
cost them a couple of dollars. Even better, the lawyers
with Pervasive Positioning might get that click-through
for no cost at all. . . . We rest our case.
click here for more....
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Cashing In On eCommerce |
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Sleek eCommerce solutions no longer demand deep
pockets. No matter what your business is . . . large or
small, commercial or industrial, wholesale or retail, sales
or services, product line or professional portfolio . . .
you can cash in on eCommerce . . . by buying, selling,
billing and collecting online.
Global 2000 corporations tend to gravitate towards
enterprise B2B, CRM and other seven-figure TLA's
(Three Letter Acronyms). For the rest of us, affordable
eCommerce solutions abound. Notable among these are
Miva Merchant, Yahoo Small Business, PayPal,
2CheckOut and PaySystems.
At first blush, these low-cost online merchant solutions
seem very similar, but closer inspection reveals many
differences: Some integrate seamlessly with your web
pages, some don't. Some can be customized, some
can't. Some require programming expertise, some
don't. Some include shopping carts, some don't. Some
support ad hoc service billings, some don't. Some let
you take e-checks as well as credit cards, some don't.
Most small businesses can easily afford any of these
eCommerce solutions. The important thing is to select
the one with features and functionality best suited for
your requirements. Bruce Arnold can help you with
that.
click here for more.... »
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99 ... 97 ... 95 ... 75 |
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99% of all Internet users reference search engines to
find what they are looking for.
97% of that traffic goes to the Top 20 listings for
any given search.
95% of Bruce Arnold's web clients hold multiple Top
20 positions for their targeted search terms.
Over 75% of Bruce Arnold's web clients hold multiple
NUMBER ONE positions on major search engines.
In other words, Bruce Arnold (re)designs websites so
that they look good, rank high, get traffic, and MAKE
MONEY for their owners. Isn't that really what business
web design should be about?
click here for more.... »
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Web Surfing 101 |
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Microsoft reports that 630 million search terms are
typed into Internet Explorer address bars every month.
Search engine studies show that over 11 billion
searches are performed in search engines every month.
Dividing these two numbers shows that 1 in 17 people
attempt keyword searches in their web browser's
address bar. In other words, many web surfers do not
know the difference between the address bar in their
browser, and the search box in a search engine.
The address bar in your web browser and the search
box of a search engine page are DIFFERENT TOOLS
INTENDED FOR DIFFERENT PURPOSES. If you are
typing keywords into your address bar, or web
addresses into search engine boxes, please read on.
If you already know the web address you want to go
to (e.g. "http://PervasivePersuasion.com"), you do not
need to use a search engine to find it. Instead, type it
into the address bar of your web browser. It is called
an "address bar", after all, because it's function is to
let you to type a web address into it, then click "Go" to
retrieve the associated web page.
The only reason you might want to type a web address
into the search box of a search engine page is to find
out if that particular website or web page has been
indexed by that particular search engine. If no results
are found, it does not mean that the website or page
does not exist--it simply means that it has not been
indexed by that particular search engine.
click here for more.... »
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Share This With Others |
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Some of the information in this newletter may be of
interest or benefit to your friends, colleagues or
business associates, so why not share it with them?
If you view our newsletter as HTML, you can
use the "Forward email" link near the bottom of this
page to forward it to someone else. Or, you
can email them this web page URL, where they can
subscribe to our newsletter or view this and prior issues:
http://PervasivePersuasion.com/web_newsletter.html
click here for more.... »
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