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Secret #7: Positioning
99% of all Internet users submit keywords to search engines to find what they need. 97% of that traffic goes to the
first 20 websites returned by a search. Keyword optimization and search engine positioning is how you get in that
Top 20.
Search engine positioning is an art that goes beyond keyword stuffing and formatting META tags.
Pervasive Positioning™ is a science that goes way beyond that. It is a three-dimensional discipline
targeting guaranteed delivery of qualified website traffic via:
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submitting deep,
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matching wide, and
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ranking high.
Submitting Deep
Surveys suggest that the top three search engines draw over 80% of all search activity, so the positioning of your web
pages in the major indexes should be a priority. That is not to say, however, that the thousands of other online
reference sources available should be ignored. Submitting your website to hundreds of domain-specific link lists,
directories and other reference sources may result in less exposure than one Top 20 ranking in MSN Search, but
that exposure may be to a much more qualified group of prospects. And the more reference sources that link to your
website, the higher your rankings in the majors will be. Even in Boca Raton...
Matching Wide
Before you can enjoy the traffic associated with high rankings on key terms in major search engines, you must not
only submit, but also match. If you do not match, you cannot rank. And the more relevant terms for which you do
match, the more rankings you will achieve, and the more traffic your website will receive.
If you sell real estate in Miami, for example, a Top 20 Yahoo ranking on Miami realtor is certain to generate
traffic. But what if instead of Miami they entered South Florida, Dade, Pinecrest,
Kendall or South Beach?
And what if, instead of realtor they entered real estate broker,
real estate agency, real estate agent, residential property, or homes for sale?
You cannot rank if you do not match.
Ranking High
They say the keys to successful retailing are "location, location, location". The Internet marketing analogy is
"rankings, rankings, rankings." For any given search, if and where a web page ranks is not a measure of quality
or popularity, and it is not a simple matter of META tags and keyword repetition.
Web pages rank where they rank based on scoring algorithms programmed to apply dozens of criteria in evaluating
almost every element of the page. Understand the search engines' criteria, and you can design web pages that
not only look good but also rank high on the right terms to generate qualified traffic and deliver results.
The bottom line is this:
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99% of Internet surfers use search engines to find what they need online.
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97% of all that traffic is captured by the first 20 listings on any search.
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95% of our clients hold Top 20 Positions on major search engines.
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75% of our clients hold Number 1 Rankings on major search engines!
Can we get one for you? Call us today!
click here for more
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